Digital magazine proposal

Ideated by Abbott Swanson

Introduction

24/7-11

24/7-11 is a digital hub page focused on penetrating the seemingly dull surface of gas stations and getting deep into gas station stories and culture— what are the best slurpee combinations? most heinous bang-for-buck? how big is the biggest gas station? have any of them really blown up because someone drove away with the pump still in?... find out here.

Brand voice and visual language

Words associated with the magazine’s brand

Visual references

Link to the reference board.

Color palette

Link to the color palette.

Type families